Would Private Duty Be Good for My HHA and How to Make It Happen

Wednesday, May 2, 2007 • 12:00 – 1:00 p.m. ET

Home Health Line present…

Would Private Duty Be Good for My HHA and
How to Make It Happen
Audio Conference • Wednesday, May 2, 2007 • 12:00 – 1:00 p.m. ET

Thinking of augmenting your home health operations with private duty services? Many agencies are these days, but too many of them look at such an expansion in home health terms. That’s mistake No. 1, says private duty expert Leigh Davis. Forget the complex routines and monitoring home health demands, Davis advises – and, above all, avoid your Medicare clinicians perform or oversee private duty service. Recognize instead that private duty has fewer regulations, is generally lower-risk and requires less formal oversight, and therefore needs to be handled differently from skilled care, Davis says.

It’s just one of the important lessons you’ll hear from Davis, based on the private duty business model he has refined over the last seven years for the benefit of skilled-care providers interested in creating their own in-home care programs. Don’t miss the chance to hear case histories from Davis’s own experience with home health clients as well as guidance on key private duty issues.

Don’t miss other lessons from Davis, including how to:

Screen your private duty staff to assure honest, caring workers who are motivated to help and give back.
Market private duty services beyond the doctors and discharge planners who are the usual primary referral sources for home health agencies.
View private duty clients as more than just short-term revenue sources. As time passes, their increasing needs mean many of them will require more hours of care than Medicare patients.

One registration fee lets your entire staff listen in!
Save money - no travel expenses!

Your Expert Speakers:

Leigh Davis, owner of ELDirect In-Home Senior Care, Fayetteville, Ark.

Leigh Davis’s awareness of the need for eldercare began with his own grandmother’s struggle with Alzheimer’s and Parkinson’s disease and a similar effort by his wife to help her two grandmothers avoid nursing home care. Both experiences made him realize that his family perspective combined with his knowledge of sales and marketing could produce a powerful business model for private duty providers. The result is ELDirect In-Home Senior Care, which blends extensive quality assurance measures, high ethical standards for caregivers and services with aggressive sales, marketing and client-retention procedures. In the 11 years since Mr. Davis first offered ELDirect In-Home Senior Care, dozens of would-be private duty entrepreneurs and some already in the private duty business have benefited from his advice and insights.

Who Should Attend:

This audio conference benefits a wide variety of health care professionals.

Home health agency CEOs
CFOs
Administrators
Sales & marketing staff
Billing managers
Administrative and clerical staff
Clinical and QI managers
Field clinicians
Consultants
Attorneys

There is no limit to the number of staff from your office who can tune in to the seminar via speakerphone. Invite them all to join you. A single registration fee pays for your entire team! (One dial-in per registration fee.)

Sponsors

Home Health Line is the industry’s top source of analysis on regulatory and legislative changes, business and legal guidance, industry benchmarks, competitive trends and more.

DecisionHealth®, publisher of Home Health Line, serves the business and regulatory needs of health care practitioners, providers and their administrative staff nationwide by offering more than 50 independent newsletters, magazines, books, web sites and loose-leaf services that help readers make the best business decisions.

4 Ways to Register

1. Register online
2. Call (866) 620-5939 or (301) 287-2642
3. E-mail conf@decisionhealth.com
4. Mail registration to:

Conference Department - A1223
11300 Rockville Pike
Suite 1100
Rockville, MD 20852
Make checks payable to: DecisionHealth – A1223 (TIN: 52- 205881)
Payment must be received by the day of the conference

Audio Conference	Audio CD	Conference & CD
$299	$299	$548 - Save $50!

Important Information

Order the CD. Not available for this audio conference? Order the CD and the complete course materials ($299). To order, click here or call (866) 620-5939 and refer to product code TA1223CD.

Or sign up for the audio conference AND order the CD and save $50! - pay only $548 - by calling 866-620-5939.

100% Money-Back Guarantee
If you do not get the strategies you need to develop a Web site that generates referrals, let us know and we’ll refund every penny of your registration fee. Guaranteed!

Cancellation Policy
Cancellations made within 3 business days of the conference are subject to a $50 service fee. Registrants who do not dial in and who do not cancel before the conference date are liable for the full conference fee. Cancellations must be made by fax or email. Fax to the conference department at 301-287-2535 or email to conf@decisionhealth.com.
Telephone cancellations are not accepted.

We reserve the right to substitute a speaker, reschedule or cancel an audio conference.