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For one Pennsylvania VNA, the fact that its website comes up first in a Google.com search for home health agencies in Hanover, Pa., might be what earned it a referral...
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As agencies ramp up their marketing efforts to capture the increase in referrals from assisted living facilities, they need to take steps to avoid compliance risks....
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Your agency could cut its marketing costs by using an outside marketer instead of hiring its own....
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Show referral sources a binder detailing your specialty program’s care protocols, assessment strategies and outcome goals and your agency could win new referrals....
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On average, private duty companies convert 52% of incoming calls into business, according to the 76 private duty executives responding to the 2009 Private Duty Home Care Survey. This rate...
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Start a program to treat low-vision patients and your agency could increase revenue, boost referrals and decrease hospitalizations....
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A decrease in monthly referrals has pushed agencies to make almost three more in-person marketing visits to referral sources per day than they did four years ago, new data show....
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Private duty executives rank word of mouth, hospitals and certified home health agencies among their top referral sources, according to the 110 private duty executives who responded to PDI’s 2008...
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Record-high gas prices have forced some agencies to share patients with other home health agencies, but that can also mean increases in referrals....
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Focus your private duty marketing efforts on elder law attorneys and trust officers, and you will hit a jackpot of untapped referral sources....
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Ask your referring orthopedic surgeons to put your marketing materials in the preoperative packets they give to patients. It's a great way to gain more of these profitable referrals, says...
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Build a relationship with your local churches’ parish nurses by offering them Continuing Education (CE) credits and they'll remember your agency when a parishioner needs private duty services. This approach...
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How far would you go to retain staff? How about paying mileage of 66 cents a mile? ...
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Here's a compilation of answers from the 58 HHAs to respond to questions on the salaries and incentives they offer their top marketer. The questions were part of …hhl’s 2005...
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How do you win over a referral source who refers all her home health patients to another agency?...
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When ...hhl asked its readers between June 1 and Aug. 23 about their marketing efforts, 98 home health agencies responded. Here's what we learned:...
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Don't give up on people who flat out refuse to enter your agency's care after receiving a referral. With a little education, you can turn at least some of them...
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The outlook for home health included in the latest CMS projections of U.S. health spending is much brighter than a year ago, as reflected in the 17% higher estimate of...
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The orthopedic surgeon was a hard sell. He saw no reason to send VNA of Greater Cincinnati & Northern Kentucky any of his patients....
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Something odd happens when you increase the number of Medicare-certified home health agencies in a market, show data provided by CMS. The ratio of Medicare home health patients to agencies...
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How is your home health agency doing at attracting Medicare patients in your state? Check out the stgatistics below, as provided by CMS, to see how you compare. Important note:...
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Those freestanding home health agencies that think their hospital-based rivals are getting nearly all of the patient referrals from their affiliated health systems are right. But only in about a...
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To better get to know the hundreds of attendees at...hhl's annual Power Home Health Referrals conference and provide helpful information to our readers, business reporter Alan Cohen recently analyzed the...
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...home health line recently conducted two surveys to get a better understanding of the job being performed by home care marketing directors. In response to one survey, conducted on ...hhl's...
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In a separate study conducted by Seattle-based benchmark vendor Outcome Concept Systems, the use of marketing directors varied by agency type. The numbers below are based on a study of...
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When ...hhl asked its readers last February about their marketing efforts, 58 home health agency managers responded. Here's what we learned....
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If you're still not sure about the wisdom of hiring a full-time marketing director or less than satisfied with your current director's performance, there's one way to better guarantee your...
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When it comes to wound care, you're convinced there's no home health agency that delivers results superior to yours. Or maybe you can say that about your care of orthopedic...
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Forget the perception that hospital-based agencies get all the referrals from their hospital or system, Lucy Andrews, CEO of Creative Home Care Solutions, Santa Rosa, Calif., told 50 attendees of...
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Beef up your orthopedic program to capture a largely untapped market. More than half of hip and knee surgery patients -- 58% -- don't receive physical therapy at home, according to hospital...
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Stand tall if you've grown your Medicare referrals by 25% or better in the past year. Only one out of 10 (11%) home health agencies have accomplished that feat, finds...
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More than a third of hospice patients die within the first week of admission, a recent study of terminally ill patients confirms....
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Take a look at how you educate your referral sources and screen for potential problems if you convert less than 90% of your referrals into admissions....
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